Soyang Europe is rapidly becoming recognized for having every surface covered… so when Manchester-based Trafford Signs were looking for something a little different to fulfill a high-profile client brief, they contacted Soyang to see what was available.
It emerged that the client was The London Book Fair held at Earls Court in April and after further discussions, a sample roll of Alumigraphics was provided to Trafford Signs. This rugged aluminum foil based material conforms and holds to the texture of any surface that it is applied to. With its high durability, resistance to heavy pedestrian and rolling vehicle traffic, as well as all types of weather conditions, it has a myriad of potential applications in both indoor and outdoor environments.
The aim of the project was to create a meandering and inspirational ‘river’ of words which would entice and lead visitors across the public pedestrian spaces around the exhibition halls and in through the main entrance.
Once the concept and application was approved – and after a highly successful test and trial run, with a terrific response from the event organizers, the race was on to get everything printed and installed in time for the opening of the Fair. The extensive printing exercise was carried out as soon as the media arrived and driven down overnight for installation the day before the show opened.
Tim Egerton, Sales Manager for Soyang Europe commented; “It was quite a challenging few days for the team at Trafford Signs because of the tight schedule and the fact that the Alumigraphics media was so new to the UK market. However the printing went really smoothly, then there was a short window of opportunity to lay the printed media across the forecourt and entrance steps, with an eye on the potentially changing weather conditions, which could have delayed things.”
Egerton continued; “
Happily the installation went like a dream, and the whole team were genuinely impressed with how easy the media was to work with and lay across such uncompromising outdoor surfaces. What no-one really expected was the huge level of interest from passers-by, members of the public and other contractors, as the installation took place. People were stopping in amazement and photographing the process on their smart phones. It was remarkable; even before the installation was complete or the fair was officially open – such is the impact of this incredible new media.”