GH Display eyes sustainable growth with new Veloblade Nexus from Soyang Hardware

Custom exhibition stand builder and display manufacturer GH Display has said its purchase of a new VeloBlade Nexus digital die-cutting system from Soyang Hardware will help the company provide customers with more sustainable solutions.

Located in Peterborough, GH Display was launched in 1976 by Graham Hodson who produced signs and displays in his garden shed. Graham continued to evolve the business over the years, relocating to a larger space, and eventually passed the company on to his son and daughter-in-law, John and Jenny Hodson, when he retired in 2013.

John and Jenny instilled a renewed focus on driving ecommerce sales, emphasising that GH Display provide a one-stop-shop for all things relating to exhibitions and events. With this approach, the company has grown on average by 30% year-on-year since 2013 and is now working with clients across a range of markets on exhibitions and displays.

The Peterborough-based custom exhibition stand builder and display manufacturer said the new VeloBlade Nexus will allow it to create a wider range of sustainable products for customers.

Such has been the growth trajectory of GH Display that the company recently took the decision to bolster its production setup with the addition of a new digital cutter. While researching the market, the company was keen to identify a machine that could deliver more planet friendly displays using paper, cardboard and other recyclable or recycled materials.

After shopping around, GH Display found the VeloBlade Nexus to be the ideal solution, purchasing the machine from Soyang Hardware, an approved reseller of the cutter range manufactured by Vivid Laminating Technologies.

Jenny, now a director at the company, said the machine is much smarter and more sophisticated in how and what it can produce than the business’s existing cutting equipment.

“We installed the machine in late July and have been using it in earnest, with the first job being to create some graphic panels for Peterborough United, our local football team,” Jenny Hodson says.

“We installed the machine in late July and have been using it in earnest, with the first job being to create some graphic panels for Peterborough United, our local football team,” Jenny said. “So far, the speed and quality of production has been everything we had hoped it would be and we are confident it will take the GH Display product range to the next level for us.”

Jenny also spoke about how the VeloBlade Nexus supports GH Display’s long-term plan of offering customers access to a wider range of sustainable exhibition and display products.

“We are excited about the wide range of eco-friendly portable and collapsible products we are now able to offer and will soon be selling via our website,” Jenny said. “We plan to design and make collapsible and highly portable recycled and recyclable rigid board displays to further widen our sustainable display range.”