
Beyond the Banner: Exploring Niche Event Print Markets
What opportunities exist for printers specialising in wedding, conference, and other event printing? Soyang takes a look.
What opportunities exist for printers specialising in wedding, conference, and other event printing? Soyang takes a look.
Authored by Shane Furness, Procurement Director at Soyang Europe.
If your print shop switched to a subscription print model, how would your customers benefit? And what difference could it make to your business? Soyang explains.
Cheap supplies may seem the sensible way to keep your print shop’s overheads down. But the risk of poor print results and unhappy customers means that ‘cheap’ can, in a range of ways, become pretty expensive. Here’s Soyang’s guide on choosing the best print materials for your business and your budget.
What is pay-per-click (PPC)? What are the benefits of PPC for printers? And how do you use PPC to deliver more customers to your print business? Here’s the Soyang guide.
As a print shop owner it’s one of the most challenging parts of the job to master. Do you stockpile print materials? Do you order them as you need them? Or is there a way to get the best out of both worlds? In this post, we’ll explore the pros and cons of bulk buying vs buying on demand, and consider how to decide which is the right route for you.