What if you could take the shackles off your print business and manage any volume of work without increasing overheads? Discover print without limits – discover white label printing reseller services.
Every business reaches its limit. A garage can only fix as many cars is it has mechanics and bays. A hairdresser can only deal with a set number of customers, unless someone changes the number of hours in a day. And there’s a limit to the amount of time a print shop can spend bringing in new business, because sooner or later someone has to get the print projects completed.
Except that last one’s not entirely true.
What is white label printing?
With white label printing services, a potentially infinite team of resellers offers your print services under their brand. They bring in the clients. They build the customer relationships. They carry out the design and revisions.
But you handle the printing, supplying it to each reseller using their own branding, so the customer gets the swift, seamless service they expect from the brands they trust.
What products can be white label printed?
Pretty much anything you can think of. From flyers, leaflets and calendars to the sort of branded products you’d either sell at gigs and festivals or give away at expos and conferences.
Think tote bags, water bottles, mugs, towels, caps and other wearables.
Benefits of white-label printing for resellers
1.Control overheads
There’s a lot of cost involved in setting up a business. For any company where printing’s involved, the skill and experience of the printer and the cost of the equipment are two of the biggest overheads.
White label printing services enable a reseller to offer all the printed products they wish without taking on any of the cost or risk of setting up their own print shop.
2.Make product development easy
Suppose a company’s branded products have been a big success, and now it wants to expand or diversify the range. If it was handling the printing in-house, that might mean bringing in fresh equipment or expertise, all of which would increase the cost and risk of introducing new products.
That makes experimentation more challenging. It’s harder to give new strategies a try when the cost of failure is high.
As a reseller, however, there’s no risk, as the print partner is already set up for a wide range of print products. It means you can test, try and switch much more easily to help you develop just the right product mix.
3.Avoid stock issues
Print inventory costs money. You need somewhere to store it. You need to manage it. And if it doesn’t get used, it’ll be taking up valuable storage space.
But a white label printing reseller can avoid print material stock issues entirely, because they’re not the ones doing the printing. That doesn’t just mean they save on storage space. It means there’s no time spent managing and rotating stock, no time spent ordering and taking delivery, and no time or money spent disposing of surplus materials.
4.Stay flexible
The problem with running a print shop is that, once you’ve invested in it, you need to keep feeding it so that it earns its keep. For white label printing resellers, business is nimbler. Quiet parts of the year don’t leave people and equipment idle and unused. Peak season doesn’t place demands on the print team that they can’t manage.
For a reseller, the natural ebb and flow of business through the year is much easier to balance by simply dialling up/down the amount of work sent to the printer.
And as the market shifts and adopts new trends (e.g. on demand services or eco-friendly products), it’s much easier to respond fast.
Benefits of white-label printing – for printers
White label printing makes a huge amount of sense for resellers. But it makes sense for print shops too.
Because when your resellers are the ones handling the customer queries, marketing the brand and designing up the products, you can focus on what you do best.
That means you can enjoy real economies of scale. You don’t have to employ designers, marketers or salespeople. You can just get on with the business of print.
As your growing army of resellers increase the throughput of jobs, you can also take advantage of print automation to ensure that scaling the orders doesn’t have to mean overheads increasing at the same scale.
All of which means more profit for you.
Talk to Soyang
A growing white label printing services business needs a print materials partner it can rely on to enable it to scale fast and respond swiftly to its customers. Talk to Soyang about how we can help you.
