How to Price Media Costs into Your Quotes (Without Losing Profit)
In the print world, profit is built on pricing accuracy. Yet many print businesses underestimate their costs, leading to under-quoting and poor margins that make it hard to keep a business sustainable.
Understanding how to calculate the real per-unit cost of your print media – and how to present it transparently to customers – is essential for ever print business. In this article, we’ll break down the full costing process, including waste, trimming, storage, spoilage buffers, and tiered media options, so that next time you quote, you quote right.