Choosing the Right Printable Media for Different Print Applications
As a print business (emphasis on the word “business”) your job isn’t just to produce great quality print. It’s also to ensure you make enough profit to be able to keep doing it. And that’s where the biggest challenge for print shop owners lies. With a near infinite choice of vinyls, fabrics, films and speciality substrates on the market – each with different coatings, finishes, durability levels and price points – how do you choose the types of print media that are right for the job, that keep customers happy and keep your business profitable?
In this post, we’ll explore how to match print media types to your print technology, end-use requirements, aesthetic goals and budget, so every project delivers quality without blowing your costs.