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printable media

Choosing the Right Printable Media for Different Print Applications

As a print business (emphasis on the word “business”) your job isn’t just to produce great quality print. It’s also to ensure you make enough profit to be able to keep doing it. And that’s where the biggest challenge for print shop owners lies. With a near infinite choice of vinyls, fabrics, films and speciality substrates on the market – each with different coatings, finishes, durability levels and price points – how do you choose the types of print media that are right for the job, that keep customers happy and keep your business profitable?

In this post, we’ll explore how to match print media types to your print technology, end-use requirements, aesthetic goals and budget, so every project delivers quality without blowing your costs.

How to Price Media Costs into Your Quotes (Without Losing Profit)

In the print world, profit is built on pricing accuracy. Yet many print businesses underestimate their costs, leading to under-quoting and poor margins that make it hard to keep a business sustainable.

Understanding how to calculate the real per-unit cost of your print media – and how to present it transparently to customers – is essential for ever print business. In this article,  we’ll break down the full costing process, including waste, trimming, storage, spoilage buffers, and tiered media options, so that next time you quote, you quote right.