The wall and floor graphics market continues to flourish as creative and versatile new materials are developed and the wider industry increases its understanding of just how much can be achieved in this area.
As material technologies and technical textiles develop, there is an ever increasing number of specialised and creative digitally printable materials available to the industry, and so it’s easy to forget that there is a still a very real requirement for staple sign and graphics products.
As ever more sectors realise the benefits of using textiles for their large format display graphics installations, so the market continues to flourish. We’ve seen significant global growth and now the UK’s retail and exhibition markets have caught on, it’s showing no sign of abating.
Walls and ceilings have been a discernible space for guidance for decades, but advances in media technology and creative new substrates have seen the birth of a revolutionary new wayfinding concept that uses a previously underutilised surface - the floor.
Soft signage is fast becoming a popular sector for signmakers to move into for good reason – the market demand is there. We’re seeing signmakers and graphics producers responding to demand from brands, retailers and exhibition companies looking to take advantage of printed textiles, so being able to offer a solution gives printers ready access to new revenue streams.
There’s a big demand in the market that’s showing no signs of abating. With a little bit of experience you’ll be surprised how easy it is and how many more opportunities it will open up for your business. Here are 5 ‘myths’ about printed textile and my thoughts on why you really should consider the potential benefits to your business...