Soyang Europe Brings Soyang Hardware Under Soyang Banner To Unify Operations

Soyang Europe has announced that it will bring Soyang Hardware under the Soyang banner to unify operations. Effective January 1, 2024, Soyang Hardware will be renamed Soyang Hardware Ltd.

Written by
Ella Faulkner
Internal Sales

Soyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings, and – through its acquisition of Soyang Hardware – a supplier of leading edge wide and superwide format print production hardware, has announced it is to bring the Soyang Hardware business under the Soyang banner as part of a strategy to unify its operations and strengthen its overall market presence.

Soyang Europe acquired specialist wide-format equipment dealer Soyang Hardware in May 2022. Soyang Hardware has since continued to operate under the Soyang Hardware name in the 18 months since acquisition.

From January 1, 2024, Soyang Hardware will be renamed as Soyang Hardware Ltd. The name change will also be accompanied by the rollout of a new logo.



As Soyang Europe Group Managing Director Mark Mashiter explains: “We kept the Soyang Hardware brand for the past 18 months to help ensure customers of both Soyang Europe and Soyang Hardware suffered the least amount of disruption after the acquisition. Following a smooth transitional period during which both businesses thrived, we have decided to make the move to ensure continued success as a single combined entity.”

The current hardware offerings will remain unchanged, and customers will continue to experience the same high-quality service from a team of knowledgeable and experienced staff, but now all under the Soyang Europe umbrella.

The unified hardware side of the Soyang business will continue to offer market leading print production technologies from major brands such as Fujifilm, Jetrix and Mimaki, and on the finishing side Bubblefree, Meevo, Plastgrommet and Vivid.

As Mark Mashiter confirms: “It was always our intention to bring the Soyang Hardware business under the Soyang Europe banner and make it fully part of our business. This move makes complete sense and better reflects the full capabilities and service offering of Soyang Europe as a whole.

“Soyang Europe and Soyang Hardware customers can look forward to the continuation of excellent service under a single, dedicated brand.”