Soyang Europe Acquires Soyang Hardware In ‘Match Made In Heaven!’

Soyang Europe, a leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings has announced its acquisition of Soyang Hardware.

By joining forces, the two companies will cement their positions within the print industry and enhance their offerings to the UK market. With the ability to provide both hardware – from leading manufacturers including Agfa, Ricoh, Mimaki and Fujifilm – alongside a wide range of compatible media solutions in widths of up to 5m, the partnership will lead to expanded sales, distribution, technical and service support for both Soyang and Soyang Hardware customers.

Under the buyout agreement, Mark Mashiter will remain as Managing Director of Soyang Europe, while Sarah Winterbottom, formerly Managing Director of Soyang Hardware, will assume the role of Group Sales Director for the Soyang/Soyang Hardware partnership.

Meanwhile, Loic Delor, the former Director/Owner of Soyang Hardware, will assume the role of Operations Manager of Soyang Hardware Ltd. and remain within the business for the foreseeable future to ensure a smooth transition.

Andrew Simmons, who previously held the role of Sales Director at Soyang Europe, has been appointed to the new role of Product Development Director.

On the deal, Mark Mashiter, Managing Director of Soyang Europe, comments: “From Soyang’s perspective, the acquisition of Soyang Hardware provides us with a quick and proven entry into the print hardware market.

“We already have a strong reputation with regards to the provision of wide and superwide-format media, and plan to build on this expertise within the hardware space with support from Soyang Hardware’s specialist team.”

Loic Delor adds: “Through many years of hard work, we’ve developed Soyang Hardware into one of the key players within the UK wide format print industry. The integration of the Soyang Hardware business into Soyang Europe makes complete sense; Soyang will drive Soyang Hardware’s growth plans, while Soyang Hardware provides Soyang with the diversification and expertise needed for the hardware segment. It’s a match made in heaven!

“On a personal level, the Soyang management team have very similar backgrounds to the Soyang Hardware team, and we share common business values. I am delighted with the agreement and look forward to supporting the group continue on its successful business journey.”

The deal was completed on Friday 27^th May 2022. The exact terms of the deal are undisclosed.

This news follows hot on the heels of the announcement that Fujifilm has agreed a partnership with Soyang to sell the Acuity Ultra R2 in the UK market.