Soyang Europe Announces Double Director Appointment

Soyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings is delighted to announce the appointment of Oliver Mashiter as Sales Director (Media) and Simon Mashiter as Operations Director (Media).

Taking place with immediate effect, both appointments represent internal moves, with Oliver and Simon stepping into more senior roles after each spending more than 12 years with Soyang Europe.

Oliver Mashiter – Sales Director (Media)

Oliver has served as a Sales Manager at Soyang Europe since joining the company in September 2011. In his new role as Sales Director, he will be responsible for the entire media sales team continuing on from the excellent work undertaken by the soon-to-retire Andrew Simmons.

His key objectives will be planning how to achieve sales targets, developing and implementing new systems that will help both customers and the sales team, and researching new markets and products. Alongside implementing some fresh new ideas, he will continue to build and maintain strong, long-lasting customer relationships and assist the Soyang sales managers with account visits.

Simon Mashiter – Operations Director (Media)

Simon is also among the longest-serving members of the Soyang Europe team, having worked at the company since May 2012. He started out as a Sales Executive before becoming General Manager for Works. In his new role as Operations Director for Media, he is working alongside Operations Director of Hardware, Jon Spencer, and will be responsible for the entire operations across the media team at Soyang Europe.

His key objectives will include evaluating how the business operates and identifying any areas that can be improved in order to achieve optimum efficiency. With responsibility for the entire Altham site, Simon will oversee staffing, maintenance, deliveries, in-coming goods – and more – alongside the management of company assets including the vehicle fleet.

Oliver and Simon have been working in their new roles since early October, under the leadership of their father, Mark Mashiter, who has been Managing Director of Soyang Europe since June 2005 and will remain in the role.

“I am delighted to see Oliver and Simon step into more senior roles at the business,” Mark said. “Both very much deserve to progress higher up the hierarchy, having built up tremendous knowledge of the company over the past 12 years or so.

“I very much look forward to seeing how they help the business continue to grow and expand as we move into 2025 and beyond.”