Soyang and Soyang Hardware Appointed Resellers for Vivid Laminating Technologies’ VeloBlade Range

Soyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings, and – through its acquisition of Soyang Hardware – a supplier of leading edge wide and superwide-format print production hardware, are delighted to announce that they have been appointed as approved resellers of the VeloBlade range of digital die cutters from leading print finishing manufacturer Vivid Laminating Technologies.

Customers will be able to access the full range of market leading digital cutting solutions through Soyang Europe and Soyang Hardware. The partnership officially launches at The Print Show 2023, which takes place from 19-21 September at the NEC in Birmingham.

Soyang Europe and Soyang Hardware will offer customers access to the entire VeloBlade collection but will primarily focus on the highly popular Nexus range which includes the VeloBlade Nexus 2516, a wide-format digital die cutter with a bed size of 2,500mm x 1,600mm. User-friendly features on the machine include an automatic cut depth setting, while when combined with a CNC router, the system enables users to work with stocks up to 25mm thick including materials such as Dibond, MDF and acrylic.

To showcase the leading quality of VeloBlade cutting to customers, Soyang Europe and Soyang Hardware have purchased a VeloBlade Nexus 2516 for live demonstrations at their showroom in Accrington. The machine will also be in action on the Vivid Laminating Technologies stand (C01) at The Print Show 2023.

 “We have done our due diligence on other solutions and are really excited to be partnering with Vivid on this product,” Soyang Europe and Soyang Hardware Group Sales Director Sarah Winterbottom said. “We have worked with Vivid for many years selling their laminator range and we already have a trading relationship. We were flattered when Vivid approached us to discuss expanding this arrangement.

 “The fact that VeloBlade machines are manufactured and assembled in the UK is key for us; they are very well built and offer tremendous value for money to users. Our technical team is looking forward to working with customers to help them identify the best solution for their business.”

Delivering quality solutions to customers

Lewis Evans, Managing Director of Vivid, adds: “We are delighted to strengthen our relationship with a great company. We have worked with Soyang Europe and Soyang Hardware previously on our Easymount machines and it was a really sensible move to partner with them on our VeloBlade range.

“They have a space in their portfolio for a top-quality digital cutter and router. We fit the bill mainly because of the aftercare service we offer at Vivid. If they were to buy in kit from abroad, customers would not get the support that they require and Soyang Europe and Soyang Hardware pride themselves on. Vivid is able to offer high-quality support with our expert customer service team in the UK.

“It’s not just the quality of the product but how well their customers will be looked after when the sale completes.”

Lewis also spoke about the potential to expand the relationship with Soyang Europe and Soyang Hardware further, saying that like Vivid, the company is committed to ongoing R&D to bring more solutions to market.

“The people that work at Soyang Europe and Soyang Hardware was one of the main drivers behind the new deal,” Lewis said. “Like us, they are very forward-thinking and committed to developing new and innovative products. They know there will be new products coming soon from us that they can add to their portfolio and offer to their customers.”

Visitors to The Print Show 2023 can find out more about the new partnership and speak with Vivid, Soyang Europe and Soyang Hardware experts on the Vivid Laminating Technologies stand.

Vivid will also be launching its brand new VeloBlade Board Runner at The Print Show. This solution will auto-feed the substrate onto all models in the VeloBlade range, removing the need for manual hand loading by operators.