Walls and ceilings have been a discernible space for guidance for decades, but advances in media technology and creative new substrates have seen the birth of a revolutionary new wayfinding concept that uses a previously underutilised surface – the floor.
Walls and ceilings have been a discernible space for guidance for decades, but advances in media technology and creative new substrates have seen the birth of a revolutionary new wayfinding concept that uses a previously underutilised surface – the floor.
Flooring can, and should be exploited to assist people with the process of finding their way and some of our highly innovative products can be used to create graphics that can be applied to the floor or become part of the flooring itself, whether that be an internal commercial floor, such as at an airport where assistance with wayfinding is paramount, or externally, such as on entrance roads.
Exhibition halls, retail outlets and sporting venues all have a requirement to guide people towards entrances, special offers or to signpost boundaries and using flooring to do this is not only progressive and exciting, but makes perfect sense now the materials are available to do it effectively. G-Floor, which is printable on the underside to create highly durable and repositionable floor covering, can be used for wayfinding in the same way that it can be used for branding purposes, or for creating a feature. It’s non-slip too which ticks the health and safety boxes.
There are now materials available that sign and graphics companies can use within their existing print setup that will allow them to offer floor graphics without major investment in hardware. AlumiGraphics is a great example of this; a wide-format media made from pliable aluminium foil with a white finish that can be used with solvent, eco-solvent, latex and UV inks. It moulds itself naturally to practically any surface, rough or smooth, opening up a vast array of options for producing convenient yet striking wayfinding graphics. It’s easy to use on existing kit and will immediately encourage new areas of business.
