Who’s Behind The Roll

Behind every roll of Soyang media is two decades of research, innovation and customer insight. We’re more than a distributor, we’re a manufacturing partner moving the industry forward.

Authored by Oliver Mashiter, Sales Director, Soyang Europe

Written by
Gareth Newman

There is certainly no shortage of options when it comes to distributors in the print, graphics, display and signage markets. Whether it is working with a UK-based company or connecting with partners in Asia, suppliers are ready and waiting with their range of solutions.

However, with such a variety of options, how do you know which distributor to work with? What qualities should you look for in a reliable supplier with whom you can form a long-term partnership and establish a close working relationship?

Perhaps most important of all is to ensure your supplier knows what they are talking about when it comes to their solutions; the more they are involved in the development of these materials, the better. That’s where Soyang Europe stands apart. We offer much more than fully stocked shelves. We take an active role in creating the products we offer, and we are deeply invested at the heart of production.

Soyang Europe’s 70,000ft² UK Distribution Centre, based in Altham.

For more than 20 years, Soyang has been at the centre of wide-format printing across the UK and Europe. Backed by a 70,000ft² UK distribution centre, our own fleet of Mercedes trucks, and one of the most extensive production facilities in China, we are more than a distributor — we are a manufacturing powerhouse. When customers ask, “Who’s behind the roll?” the answer is a company with the scale, expertise, knowledge and reputation to set industry standards.

R&D is in our DNA at Soyang. We focus on creating innovative textiles and media for today’s applications and tomorrow’s challenges. To do this, we remain in constant contact with our customers, keeping an ear close to the ground to ensure we deliver the solutions the market requires. Every roll we produce is informed by the needs of UK and European printing, from high-resolution demands in retail and exhibitions to strict safety compliance in public spaces, all while balancing cost efficiency for sign-makers and PSPs.

Soyang Technologies China Production Facility.

Real-world application issues guide new product development at Soyang. We monitor the latest trends and challenges in the market and respond with materials designed to perform. Whether it’s specialist solutions for retail displays, substrates that make event spaces stand out, or FR-rated textiles for commercial interiors, our products are built with practical, profitable applications in mind.

Sustainability is equally central. With demand for eco-conscious solutions growing rapidly, Soyang is proud to offer superior materials at cost-effective prices. Sustainability is built into production from the start, with recycled yarn textiles, PVC-free options, and eco-driven substrates developed at source. By manufacturing at scale, we make sustainable innovation accessible and affordable, helping the industry move forward responsibly.

What truly sets Soyang apart is our unique position as both manufacturer and distributor. Few companies can claim direct involvement in R&D and product development, control over production and quality at source, and the ability to back it with next-day delivery across the UK and Ireland. This combination of global manufacturing strength and local logistical power makes Soyang the go-to partner for thousands of print businesses — from independent sign-makers to Europe’s largest PSPs.

When you see a roll of media from Soyang, you’re not just holding stock. You’re holding the outcome of two decades of expertise, global investment, and customer-driven innovation. That’s the power behind the roll. That’s the power of Soyang.

For more information on Soyang Europe, please visit www.soyang.co.uk.