It’s the single most important issue for any print company: how to sell printing services in a way that genuinely connects with customers. One powerful way is to double down on a familiar approach.
For more than 15 years, Soyang Europe has brought its wide and super-wide format print products to display companies across the UK and Ireland. Our strategy is clear. But what about yours? If you’re considering how to market your printing business, here are seven essential considerations.
As consumers become more environmentally conscious, their store and brand choices will begin to change as they start looking for more eco-friendly brands that can actually follow through with their promises. As you adjust your business practices to be more conscious of the environment, you must also adapt your store to reflect those company values. A great place to start would be making your retail displays more eco-friendly, and we’ve got a few tips to help you make that happen.
Here in the printing industry, we want to do our bit for the environment. Yet, the parameters under which we work have historically made this more challenging than in other fields. Indeed, the very products with which we craft our wares contain chemicals harmful to the environment, and to those that work with them, thereby creating an issue with both environmental impact and PR within the field.
In the past, printing on fabrics and textiles was just about choosing the right size, style, and colour. These days, customers are a lot more conscious of their environmental footprint and are willing to look for brands that offer environmentally-friendly options, even if it means paying a little extra to support their beliefs.
This is a trend that we see in many industries already and there are eco-friendly options for just about everything we do these days.
So how does eco-friendly screen printing work and what do you need to do if you want to adopt these options in your business too?
There are many different ways in which a printing business can actually save money by looking at the products and the processes they use, then switching to more eco-friendly options. Here we take a look at some of the ways that going green can help save your printing business a lot of money.
