There’s a lot to being a print production manager. You’re a master-juggler of design principles, quality control and project management. The job varies widely from business to business, with the print manager wearing many more ‘hats’ in some organisations than in others. But there’s one hat common to every printing production management role: cost control.
You’ve got a brilliant print offering. Now, there’s just the small hurdle of encouraging your audience to buy. Success means generating printing sales leads and in this post, we’ll explore some of the many ways of achieving that.
The marketing has done its job. You have potential customers interested in using your print services. Now there’s just one more hurdle to leap: how do you write a print proposal that makes it easy for your customers to say ‘yes’?
Of all the ingredients that make a successful print business, nothing is more important than your people.
How do you find customers? How do you keep them? How do you make your company stand out from the rest and ensure it keeps growing? For any print business, addressing these challenges is key to success. In this guide, we’ll show you how.
It’s the single most important issue for any print company: how to sell printing services in a way that genuinely connects with customers. One powerful way is to double down on a familiar approach.
