Soyang Europe to show spectacular flooring substrates at Domotex 2016

Written by
Ella Faulkner
Internal Sales

With printable flooring growing apace, Soyang Europe – one of the chief innovators in this fast moving sector – is to show a range of value-adding printable flooring substrates at premier European flooring exhibition, Domotex, in January.

Soyang Europe Managing Director, Mark Mashiter comments, “Domotex offers us the opportunity to promote our expanding range of printable flooring solutions to the market. As a long-time partner of Endutex, we are supplying more and more of this product for large areas of exhibition flooring and retail floor graphics for short to medium term projects.” 

Highlighting an impressive recent installation at the BATIMAT 2015 exhibition in Paris, France for construction industry supplier, Rockwool; the spectacular 400sq metre floor graphic was surface printed using a UV printer on Endutex Print Floor; a cushioned flooring substrate available in widths up to 5m, supplied by Belgium/France Endutex reseller, Beltex. “Branding floor spaces is becoming ever more popular and with the right imagery or message, the impact it can have on visitors is incredible,” says Mashiter. “A major benefit in using material at 5m width is the reduction in the number of joins required in such a large installation.”

Endutex Print Floor is just one of a number of surface and sub-surface printable flooring substrates distributed by Soyang Europe, with options for UV and sublimation printers at a variety of sizes, ensuring most print providers can create a route into this burgeoning area of the market. The highly successful, American-manufactured G-Floor printable vinyl flooring range will also be on display, which – through the utilisation of a sub-surface print – offers a durable, bespoke solution for a broad range of installation requirements. 

“We’re great advocates for getting print companies to look beyond traditional surfaces when offering graphic solutions to their customers and flooring is rightly becoming a ‘must have’ capability when serving retail and exhibition clients,” concludes Mashiter.