As consumers become more environmentally conscious, their store and brand choices will begin to change as they start looking for more eco-friendly brands that can actually follow through with their promises. As you adjust your business practices to be more conscious of the environment, you must also adapt your store to reflect those company values. A great place to start would be making your retail displays more eco-friendly, and we’ve got a few tips to help you make that happen.
Invest in durable display stands that can be reused over and over
Reusing display stands is a great way to cut down on waste. This is why it’s important to invest in reusable display stands that can be used over and over again. Here are a few things to consider when choosing a reusable display stand:
- Use stands that are made from strong materials such as wood, metal, or durable plastic.
- Invest in retail displays that can be modified. For example, you can invest in stands with interchangeable shelves and hanging poles.
There are many ways to reuse retail displays. If you dress them up with promotional images, they’ll last a long time and will always feel fresh.
Choose natural and biodegradable materials for retail displays
Even if you choose a durable retail display that can last a long time, you may eventually want to replace it with something bigger and better. In this case, it’s perfectly fine to dispose of old displays, but it’s a lot better for the environment if it’s a material that can be recycled or biodegraded.
Wood and metal are great examples of this. Metal can be melted down or processed and reused, and wood can be recycled in many different ways too. While some plastic retail displays can be reused, it’s often much harder. Research shows that since 1950, only around 9% of the world’s plastic waste has been recycled, making it one of the less desirable materials in an eco-friendly store.
Using eco-friendly print materials that are better for the environment
Retail displays typically need some printed materials to make them stand out. Whether it’s a big sale graphic or a simple sign that points to your products, these materials are often disposed of when the display changes and they can easily get damaged.
If you’re going to print large format materials, then it’s a good idea to consider using eco-friendly print materials. Whether it’s for point-of-sale display stands, window graphics, or floor graphics, you can switch to materials and inks that are much better for the environment. Putting together eco-friendly retail displays will be much more convenient if the printing methods and materials that you use are better for the environment. There is no quality loss and they’ll come out looking just as good.
Optimise the space that you have available
Sometimes, it’s better to just focus on using fewer displays so that you generate less waste. If you optimise the space available to you, then you’re far more likely to stay with the same display and make the most of it by reusing it over and over. Optimising the space in your store also means you can fit more products, making it a win-win situation for your business.
Consider DIY options instead of buying pre-made displays
Making a retail display can be fairly challenging. However, if you’re not going for a super complicated display and would prefer to just have a simple place to put your products and display them, then you may want to consider DIY options. You can quite easily put together a retail display using a few planks of wood
Not only can you make use of eco-friendly materials to make a stand like this, but it also gives your store a rustic feel. This can really add to the eco-friendly message that your brand wants to show.
If there’s an opportunity to go green, take it
Businesses need to do everything they can to reduce their impact on the environment. If you have an opportunity to go green, then you’ll be doing the environment a favour while also attracting a larger audience. Switching to more eco-friendly displays is a great way to show your audience that you care, but it can also help you save on expenses such as replacing your retail stands in the future.
