Gaining in popularity, graphic floors are a cost-effective, flexible form of advertising, brand building, PR and wayfinding that can actually enhance the overall guest/customer experience at the same time it is helping your business grow. Custom image flooring is an affordable alternative to expensive TV and radio advertising, print media, direct mail and billboards.
Your exhibit booth and tradeshow display should be as unique as your business. How do you stand out from the crowd at tradeshows full of competitor exhibits?
We’ve recently added a great new textile finishing product to the Soyang portfolio: Greenstrip™ Keder. Manufactured in Canada by Evans Engineered Plastics, Greenstrip™ provides a great practical component for many printed textile applications, but also an environmental one, being specially formulated as a PVC-free solution.
The eyes of the world are firmly focused on London and Brussels as we await confirmation of the Brexit agreement that will shape the future of the UK in the foreseeable future. Brexit has preoccupied all our minds since the referendum, both personally, professionally and as an industry. As the 29th March draws closer, we are being increasingly asked by our customers what Soyang Europe’s plan is as we move into unchartered territory and the prospect of a no-deal Brexit.
At Soyang Europe we pride ourselves on the quality and variety of our digital print materials and our selected partners each bring something unique to the Soyang mix. We’ve had a strong and long-standing relationship with Endutex and as part of our ongoing programme of staff development, the newest members of the sales team – Ella and Vicky spent a few days out in Portugal getting to know the European leaders in coated technical textiles.
We bang on a fair bit about how amazing printable textiles are, and for good reason. It’s a burgeoning textile market out there and this is particularly true for the retail industry. Textile graphics look amazing! They’re tactile, attractive and highly functional by being easy to transport and install and much better for the environment when it comes to disposing of them at the end of a campaign.
